INOA Hair Color L'Oreal Professionnel INOA Hair Color - Light Golden Brown

After a long use of l'oreal excellence creme i thought to make a change and here it is first time gone through INOA  Hair Color experience well its good as mentioned first time !!! hmm so went to parlour for application  its easy and from next time will be with my own as my actual colour of the hair is brown and here the model in the piccie look at her hair its look same in mine too .great coverage and i am satisfied to change my hair colour its so shiny feeling like a celebrity ahhmm ahmm  haahahahhahha well you know why i decided to change ? actually wanted to try ammonia free hair colour  .....

Know what the company claims about the product …..



Ranging from Golden Brown to Very Light Golden Blonde, the 6 shades of the Inoa Gold colour family deliver vibrant warmth and luminous beauty to hair.You'll get exceptionally even colour from Inoa and, since it's ammonia-free, there's no bad smell or burning sensation on the scalp. It'll also cover up to 100% white hair and leave the hair in fantastic condition when you're finished.

L'Oreal Professionnel INOA 
Hair Color - Light Golden Brown

60 ml

Performance is great too with Inoa's ability to lighten up to 3 levels and cover up to 100% white hair.Each shade comes in a 60-gram tube which you mix 1:1 with the appropriate Inoa Oxydant. updated  Inoa ODS²: all the Inoa innovation, but simpler and more flexible than the original.

Inoa (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair.Instead of ammonia breaking open the cuticle to let the colour in, Inoa uses an innovative oil-based delivery system. The colour molecules in Inoa literally hate oil, but love water. That means that as soon as you apply Inoa to hair, they force themselves inside the hair to get to the water that's there and away from the oil.The absence of ammonia means no unpleasant odours, better scalp comfort for you and great hair condition after treatment. There are 60 shades spread over 9 colour families featuring both naturals and reflects.The new ODS² Inoa system has got rid of all the hassle of the original 3-part system and now Inoa comes in single tubes in a simple colour-+-developer system like other colour ranges. Development time is just 35 minutes.

Ingredients:-

Aqua>water

Ethanolamine>Used as a pH Adjusters, generally considered to be safe in cosmetics at low concentrations.

Alcohol Denatured>Ethanol that has additives to make it more poisonous or unpalatable. Used as a viscosity controller.

Propylene Glycol>Viscosity controlling agent also used for skin or scalp conditioning.

Dipropylene Glycol>Viscosity controlling agent.

Hexylene Glycol>Used as a solvent, surfactant, or emulsifying agent.

Hydroxyethylcellulose>Emulsion Stabalizer

Resorcinol>Synthetic dye used as hair colorant

p-Aminophenol>Hair colorant agent derived from coal tar.

Toluene 2,5 Diamine>Aromatic amine

2 Methylresorcinol> Hair colorent and aromatic anime.

Sodium Metabisulfate>Preservative

My personal opinion

After going through Online reviews about INOA Hair Color also consistently indicated it that had a strong tendency to damage the hair on the second application of the product and even more with further applications. Also, their were several indications of significant scalp irritation which seems to be consistent with the unexpected ammonia contents in some of the lines product.

The INOA hair color packaging is not efficient or eco-friendly as the tubes are small and produce a lot of waste. As salon professionals and clients become more and more conscious about preserving the environment, such waste has been becoming increasingly unappealing.